Price production and usage separately.
One video shot for organic use is a different product from the same video running in paid ads for six months across three markets. Quote a content fee, then a usage fee with a stated term and territory.
Price the full UGC brief, not just the video
A UGC rate starts with a base production fee, then adds the parts the brief changes: extra hooks or variations, raw footage, paid usage by term and territory, whitelisting or Spark Ads, exclusivity, rush work, and perpetual rights. The Cabana Studio calculator is being built. Until then, use this page to price each part clearly.Quote production and usage as separate lines, with scope and rights written down.
UGC rates, in brief
- Set a production fee for the deliverables
- State usage term, territory and channel
- Price revisions and extras explicitly
The older in-app rate calculator described here is not a launch promise. The separate public UGC calculator is available without an account.
Anchor on your own history, then adjust.
Sample data
Your past paid deals show what a brand of a given size accepted. Higher plans add CPM-anchored guidance that references audience size for the platform in question.
Write the number down before the call.
A rate agreed in a live conversation is usually your lowest rate. Keep it in your offers on your page and in your media kit so the number is the same everywhere.
What changes your rate.
Start with the base fee. Add extra hooks or variations, raw footage, paid usage by term and territory, whitelisting or Spark Ads, exclusivity, rush work, and any request for perpetual rights. Price each part as its own line.
Questions people ask
How much should a UGC creator charge per video?
There is no single number, and any page that gives you one is guessing. Build the rate from your production time, the deliverable count, revision rounds, exclusivity, and paid usage by term and territory. Then compare it against what brands of similar size have already paid you. That comparison is the part most creators skip.
Should paid usage cost extra?
Yes, and it should be a separate line. Paid usage extends the value of your asset well beyond the shoot, so it is priced by term and territory rather than folded into the content fee. Keeping it separate also makes a renewal simple: the brand extends the usage line without renegotiating the whole deal.