What should you charge? The UGC rate calculator.

The market anchor is your reach times a $10-15 CPM (what brands pay per 1,000 views): a UGC video for a creator reaching ~40,000 people per post lands around $400-$600. Cross-check that against flat rates by follower band - Nano (1-10K) $25-$150, Micro (10-50K) $100-$500, Mid (50-500K) $500-$5K per post - and add 25-150% for paid usage rights, depending on the term. The calculator above does this for your numbers.

Pick how the deal is priced first: "posted to your own audience" uses your reach times the $10-15 market CPM, cross-checked against the flat-rate-by-follower-band tiers; "delivered as an asset only" ignores reach entirely and prices by deliverable instead, since the brand is buying the video or photo set to post on its own channels. Either way, add your deliverable and toggle add-ons like usage rights, and it applies each add-on's uplift on top. The reach x CPM math behind "posted to your own audience" is the same formula Cabana uses in-product once your analytics are connected; asset pricing and add-on uplifts are this calculator's own planning ranges, not yet a synced in-product calculation.

It depends on what the brand is buying. If they're paying you to post to your own audience, price by reach (or follower count as a fallback) times the market CPM - your audience is the product. If they're buying the video or photo set to post on their own channels instead, price by deliverable: commonly $150-400 for a single UGC video and $75-250 for a photo set, regardless of your follower count, since the brand isn't paying for your reach at all - that covers organic posting on their own channels for a limited window (commonly 3-6 months), not indefinitely. Running that same asset as a paid ad from the brand's account is a separate, priced right on top - not included in the deliverable price. And if the deal has you posting it too, add the audience-placement price on top of the deliverable price - they're separate fees. The calculator above has a toggle for each.

Organic reposting on the brand's own channels is commonly included in your base fee for a limited window (3-6 months) - it's not a premium item, though it should still be time-boxed. Paid usage rights - the brand running your content as an ad from their own account - is the separate, priced right: 25-150% on top of the base creation fee, scaling with the term (roughly +25-50% for a 30-90 day grant, mid-range for 6-12 months, and +100-150% at minimum, or 3-5x base, for perpetual/all-media rights). Whitelisting or Spark Ads (the brand running paid spend through your own handle) is a further separate grant worth another 15-30% for a standard ~60-day term. Category exclusivity adds roughly 20-40% and handing over raw footage 30-50%. These all stack, so a video with paid usage, whitelisting, and exclusivity can run well above the base rate.

Reach, whenever you know it. Follower count is a rough proxy - a 100K-follower account whose posts reach 20K is worth less per post than a 30K account reaching 25K. Brands increasingly pay on delivered views (CPM), so the calculator uses reach first and only estimates it from followers when you don't have the number.

No - this is a market-rate estimate to help you price your own deals. Cabana doesn't set your rates or take a cut of them; it gives you the number, prices every deal from your real connected analytics, and processes the payment with a flat, low fee by plan and nothing ever charged to the brand.