Media kit and rate card brands can actually use

Give brands your formats, selected work, dated audience facts and usage terms in one kit.

See plans, including Free

Media kit, in brief

  • Show relevant work
  • Keep rates and rights consistent
  • State the source and date of every figure

Connected social statistics are live. Tailored kit variants are planned.

Use selected work, formats, dated audience facts and offers in your kit. Connected statistics are live; automatic tailored variants are planned.

Example

A skincare brand and a running brand want different examples. The planned tailored variant will reorder the work and the framing for the category you are pitching. Facts and figures stay the same in every variant.

Send the kit from the deal record so the version, the date, and the recipient are logged next to the conversation.

Questions people ask

  • Include who you make content for, the formats you shoot, three to six pieces of work with the context of each, current audience numbers with the date they were pulled, your usage and licensing terms, and a plain way to start a conversation. Keep it short. A brand reads a kit to decide whether to reply, not to learn everything.

  • Tailored variants are planned. The intended variant changes which work leads, how offers are described, and the category language. Audience figures, rates, and usage terms stay identical across variants, because sending different numbers to different brands is how a rate falls apart in a negotiation. The proof rule applies to your own kit as well.

Run this part of your brand deals in Cabana.