UGC contract template

Answer a few questions and get a plain-language UGC agreement you can download. Free, no account.

This is a template, not legal advice, and it is not a substitute for a lawyer. Read every clause before you send it. Laws differ by state and country.

Example deal, filled in so you can see what the agreement looks like. Change any answer and the document below updates.

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Your agreement

This is a template, not legal advice, and it is not a substitute for a lawyer. Read every clause before you send it. Laws differ by state and country.

1. The parties and the agreement

This content agreement is made on 2026-09-17 between Mara Quint, trading as Quint Studio LLC (the Creator) and Northlight Skincare, Northlight Skincare Inc. (the Brand). It covers the content described below and nothing else. It replaces any earlier discussion of these terms, and it can only be changed in writing signed by both sides.

Names who is agreeing to what, and makes this document the version that counts if a call or an email said something different.

The Creator is an independent contractor. Nothing in this agreement makes the Creator an employee, partner, agent or joint venturer of the Brand. The Creator decides how the work is carried out and is responsible for their own taxes and insurance.

You are not an employee. You control how the work gets done, and you handle your own tax.

2. The content

The Creator will produce 3 vertical UGC videos, 20 to 30 seconds each for use on the Brand's TikTok and Instagram accounts. Specification: Shot vertically at 1080 by 1920, delivered as unbranded MP4 files with captions supplied separately as text. Anything not described here is outside this agreement, and additional content is a new agreement or a written amendment with its own fee.

Fixes exactly what you owe. Anything the brand asks for on top of this is new work at a new price.

3. Fee and payment

The Brand will pay the Creator $2,400 for the content and the rights granted in this agreement. Payment terms are net 30 from the date of the Creator's invoice. The fee is not conditional on the performance of the content.

Sets the money and when it is due, and stops the fee being tied to how the content performs.

Invoices not paid by the due date carry a late fee of 2% per month on the outstanding amount, applied from the day after the due date until payment is received.

Gives you something concrete to point at when an invoice runs late.

4. Delivery, approval and revisions

The Creator will deliver the content by 2026-10-08. The Brand will review and either approve the content or request revisions within 5 business days of delivery. Content the Brand has not responded to within that window is treated as approved.

Sets your deadline and the brand's. Silence past the approval window counts as approval, so your invoice is not held hostage.

The fee includes 2 round(s) of revisions, where a round means one consolidated set of change requests. Further rounds, and any change to the brief after the content has been produced, are chargeable at a rate agreed in writing before the work is carried out.

Puts a number on revisions. Past that number, more changes are paid work, not goodwill.

5. Usage rights

The Creator grants the Brand a licence to use the content for 12 months from the delivery date in the United States and Canada on the following channels: the Brand's own social accounts, website and email. The Creator keeps ownership of the content and of all underlying material, including raw footage, which is not included unless a separate fee is agreed in writing.

You are licensing the content, not selling it. You still own it, and raw files are separate.

The Brand may edit, cut, caption and re-version the content for the permitted channels, provided the edit does not change the meaning of what the Creator said or imply an endorsement the Creator did not give.

The brand can recut the content, but not in a way that puts words in your mouth.

At the end of the licence term the Brand will stop using the content across all channels and will remove it from any channel the Brand controls. Renewing the licence is a new written agreement with its own fee.

The rights actually end. If the brand wants to keep running it, that is a new payment.

6. Paid amplification

The Brand may not run the content as paid media from the Creator's handle, and the Creator is not required to grant advertising access to any account. Paid amplification from the Creator's handle is a separate written agreement with its own fee.

No ads run from your handle under this deal unless you agree to it separately.

7. Exclusivity

For 60 days from the delivery date, the Creator will not create sponsored content for a directly competing product in the facial skincare category. This restriction does not extend to any other category, does not apply to content created before this agreement, and does not survive the period stated here.

You are off limits to direct competitors in one category, for a set time, and only that.

8. Posting on the creator's own channels

This agreement covers content production only. The Creator is not required to post the content on their own channels. Posting on the Creator's channels is a separate written agreement with its own fee.

You are making content, not posting it. If the brand wants a post, that is priced separately.

9. Product

The Brand will supply three full-size skincare products for use in the content at no cost to the Creator. The product does not need to be returned. Product supplied is not part of the fee and does not reduce it.

You keep the product, and it is not treated as part of your payment. Note that gifted product can still be taxable.

10. What each side promises

The Creator confirms that the content is their own original work, that they have the rights to grant the licence in this agreement, and that the content does not knowingly infringe anyone else's rights. The Creator is responsible for clearing any music, footage or likeness they choose to include.

You promise the work is yours and that you cleared anything you borrowed.

The Brand confirms that it has the right to the product, claims and materials it asks the Creator to feature, and that any claim about the product the Creator is asked to make is accurate and can be substantiated. The Brand is responsible for the accuracy of its own claims.

The brand is on the hook for its own product claims, not you. This one matters.

Each side is responsible for its own breach of this agreement. Neither side is liable to the other for indirect or consequential loss, and the Creator's total liability under this agreement is limited to the fee paid.

Caps what you could ever owe at the fee you were paid, instead of leaving it open ended.

11. Ending the agreement

Either side may end this agreement in writing before the content is delivered. If the Brand ends it after the Creator has begun production, the Brand will pay for the work completed, and in any case not less than 50% of the fee. If the Brand ends it after delivery, the full fee is payable.

If the brand walks away mid-shoot, you are still paid for the work you did. Delivered work is paid in full.

If this agreement ends before the fee is paid in full, no licence is granted and the Brand may not use the content. Sections covering usage rights, exclusivity and what each side promises survive the end of this agreement for as long as they state.

No payment, no rights. The brand cannot end the deal and keep running the content.

12. General

This agreement is governed by the laws of California. Notices under this agreement are given by email to the addresses the parties use for this engagement. If any part of this agreement is found unenforceable, the rest of it stands.

Sets which state's law applies and keeps the rest valid if one part fails.

Agreed by: Creator: Mara Quint Signature: ______________________ Date: ____________ Brand: Northlight Skincare Signature: ______________________ Date: ____________

Where both sides sign. An unsigned agreement is a draft.

What you should still check

  • The length of the usage term, and whether the fee reflects it.
  • Whether paid media is included, and on which channels.
  • The exclusivity period and how wide the category is.
  • The number of revision rounds, and what counts as a round.
  • The approval window, and what happens when the brand misses it.
  • Payment terms, and whether a late fee is stated.
  • Whether raw footage is being asked for, and at what price.

The whole agreement as text

Content agreement: Mara Quint and Northlight Skincare This is a template, not legal advice, and it is not a substitute for a lawyer. Read every clause before you send it. Laws differ by state and country. 1. The parties and the agreement This content agreement is made on 2026-09-17 between Mara Quint, trading as Quint Studio LLC (the Creator) and Northlight Skincare, Northlight Skincare Inc. (the Brand). It covers the content described below and nothing else. It replaces any earlier discussion of these terms, and it can only be changed in writing signed by both sides. The Creator is an independent contractor. Nothing in this agreement makes the Creator an employee, partner, agent or joint venturer of the Brand. The Creator decides how the work is carried out and is responsible for their own taxes and insurance. 2. The content The Creator will produce 3 vertical UGC videos, 20 to 30 seconds each for use on the Brand's TikTok and Instagram accounts. Specification: Shot vertically at 1080 by 1920, delivered as unbranded MP4 files with captions supplied separately as text. Anything not described here is outside this agreement, and additional content is a new agreement or a written amendment with its own fee. 3. Fee and payment The Brand will pay the Creator $2,400 for the content and the rights granted in this agreement. Payment terms are net 30 from the date of the Creator's invoice. The fee is not conditional on the performance of the content. Invoices not paid by the due date carry a late fee of 2% per month on the outstanding amount, applied from the day after the due date until payment is received. 4. Delivery, approval and revisions The Creator will deliver the content by 2026-10-08. The Brand will review and either approve the content or request revisions within 5 business days of delivery. Content the Brand has not responded to within that window is treated as approved. The fee includes 2 round(s) of revisions, where a round means one consolidated set of change requests. Further rounds, and any change to the brief after the content has been produced, are chargeable at a rate agreed in writing before the work is carried out. 5. Usage rights The Creator grants the Brand a licence to use the content for 12 months from the delivery date in the United States and Canada on the following channels: the Brand's own social accounts, website and email. The Creator keeps ownership of the content and of all underlying material, including raw footage, which is not included unless a separate fee is agreed in writing. The Brand may edit, cut, caption and re-version the content for the permitted channels, provided the edit does not change the meaning of what the Creator said or imply an endorsement the Creator did not give. At the end of the licence term the Brand will stop using the content across all channels and will remove it from any channel the Brand controls. Renewing the licence is a new written agreement with its own fee. 6. Paid amplification The Brand may not run the content as paid media from the Creator's handle, and the Creator is not required to grant advertising access to any account. Paid amplification from the Creator's handle is a separate written agreement with its own fee. 7. Exclusivity For 60 days from the delivery date, the Creator will not create sponsored content for a directly competing product in the facial skincare category. This restriction does not extend to any other category, does not apply to content created before this agreement, and does not survive the period stated here. 8. Posting on the creator's own channels This agreement covers content production only. The Creator is not required to post the content on their own channels. Posting on the Creator's channels is a separate written agreement with its own fee. 9. Product The Brand will supply three full-size skincare products for use in the content at no cost to the Creator. The product does not need to be returned. Product supplied is not part of the fee and does not reduce it. 10. What each side promises The Creator confirms that the content is their own original work, that they have the rights to grant the licence in this agreement, and that the content does not knowingly infringe anyone else's rights. The Creator is responsible for clearing any music, footage or likeness they choose to include. The Brand confirms that it has the right to the product, claims and materials it asks the Creator to feature, and that any claim about the product the Creator is asked to make is accurate and can be substantiated. The Brand is responsible for the accuracy of its own claims. Each side is responsible for its own breach of this agreement. Neither side is liable to the other for indirect or consequential loss, and the Creator's total liability under this agreement is limited to the fee paid. 11. Ending the agreement Either side may end this agreement in writing before the content is delivered. If the Brand ends it after the Creator has begun production, the Brand will pay for the work completed, and in any case not less than 50% of the fee. If the Brand ends it after delivery, the full fee is payable. If this agreement ends before the fee is paid in full, no licence is granted and the Brand may not use the content. Sections covering usage rights, exclusivity and what each side promises survive the end of this agreement for as long as they state. 12. General This agreement is governed by the laws of California. Notices under this agreement are given by email to the addresses the parties use for this engagement. If any part of this agreement is found unenforceable, the rest of it stands. Agreed by: Creator: Mara Quint Signature: ______________________ Date: ____________ Brand: Northlight Skincare Signature: ______________________ Date: ____________ This is a template, not legal advice, and it is not a substitute for a lawyer. Read every clause before you send it. Laws differ by state and country.

This is a template, not legal advice, and it is not a substitute for a lawyer. Read every clause before you send it. Laws differ by state and country.

No account. No email. Nothing you type leaves your browser.

What this covers and what it does not

It covers

  • A straightforward UGC engagement between one creator and one brand.
  • Content produced for the brand's own channels, with or without you posting it.
  • A licence for a fixed term, territory and set of channels, with an expiry.
  • Paid amplification from your handle, switched on or off explicitly.
  • Category or industry exclusivity with a stated duration.
  • Product supplied, returned or kept.

It does not cover

  • Employment, or anything where the brand directs how you work day to day.
  • Agency or management representation.
  • Equity, revenue share, affiliate commission or performance-based pay.
  • International tax, VAT or withholding between countries.
  • Deals with unusual liability, regulated claims, or a broad indemnity.
  • Anything already governed by a master services agreement you signed earlier.

What a UGC agreement actually needs to contain

Most creator agreements fall apart in the same few places. Not the fee, which both sides usually remember, but the edges: how long the brand can run the content, how many rounds of changes were included, who was supposed to post it, and what happens to the product. A UGC agreement is worth writing because it answers those questions once, in a document you can both find in six months.

The core of it is short. Who the two parties are. Exactly what you are producing, in enough detail that neither side is surprised. The fee, the payment terms, and a delivery date. An approval window for the brand and a number of revision rounds for you. A usage licence with a term, a territory and a list of channels. Anything beyond that is either a detail of your particular deal or a clause that exists to cover an unusual risk.

Why usage rights deserve their own section

Usage rights are the part of a UGC deal that most affects what the work is worth, and the part most often left vague. Three videos licensed for a brand's organic social feed for six months and the same three videos licensed forever, worldwide, across paid media, are not the same deal at the same price. If the agreement does not say which one it is, the brand will reasonably assume the broader reading.

So the licence needs a term with an end date, a territory, and a named list of channels. It needs to say whether the brand may edit or recut what you delivered. It needs to say whether the content can be run as paid media, and specifically whether it can run from your handle, which is a different thing again. And it needs to say what happens at the end: the brand stops using it, and renewing is a new agreement with a new fee. A licence with no expiry is not a licence, it is a sale.

A UGC agreement is not a posting agreement

These two get mixed up constantly. A UGC agreement covers content you produce for the brand to use. An influencer posting agreement covers content that goes out to your audience, on your account, under your name. The second one is worth more, because the brand is buying access to your audience as well as the content, and it carries obligations the first one does not: disclosure, a posting window, sometimes a commitment not to delete it.

Plenty of deals are both, and that is fine as long as the agreement says so and the fee reflects it. What you want to avoid is producing content at a UGC rate and then being asked to post it as though that were included. The template above makes this an explicit yes or no, and prices posting as a separate agreement when the answer is no.

The approval window, and why it protects you

An approval window is the number of days the brand has to review what you sent and respond. Without one, a deal can sit in limbo: the work is done, the invoice is not due because nothing has been approved, and your contact has gone quiet. With one, silence past the window counts as approval, the work is complete and your invoice clock starts.

Pair it with a defined revision round, meaning one consolidated set of changes rather than a running stream of notes. Two rounds is common. What matters more than the number is the definition, because a brand sending twelve separate comments over three weeks will otherwise call that one round.

When a template is no longer the right answer

A template is a reasonable answer to a straightforward deal. It stops being the right answer when the money gets large enough that a mistake hurts, when the brand puts its own paper in front of you with an indemnity that makes you responsible for its product claims, when there is equity or revenue share involved, when the work crosses borders, or when a regulated category is in play and what you say on camera carries legal weight.

At that point an hour with a lawyer is cheap. In the meantime, the useful habit is simply to read the clause you do not understand instead of scrolling past it. If the brand sent their own contract rather than accepting yours, paste the clause that worries you into the contract checker and get a plain read on it before you sign.

Questions people ask

  • A short written agreement is worth it at any size, because the arguments that cost you money are rarely about the fee. They are about how long the brand can run the content, how many revisions were included, and whether you were supposed to post it. One page that answers those questions is better than a long email thread nobody can find later.

  • Who the parties are, exactly what content you are producing, the fee and payment terms, the delivery date, the approval window, how many revision rounds are included, the usage rights with a term and a territory, whether paid amplification is allowed, any exclusivity and how long it lasts, what happens to product, and which state's law applies.

  • In a normal UGC engagement you keep ownership and the brand gets a licence to use the content for a set time on set channels. A clause that assigns ownership or grants a perpetual worldwide licence is a different, larger deal and should carry a different, larger fee. The template above licenses rather than assigns, and states when the licence ends.

  • A template is reasonable for a straightforward content engagement with a fee in the usual range. Once there is real money on the table, unusual liability, an indemnity that makes you responsible for the brand's claims, equity or revenue share, or anything crossing borders, pay a lawyer for an hour. That hour is cheap next to the clause you did not understand.

  • It is the number of days the brand has to review what you delivered and either approve it or send one consolidated set of changes. It protects you from a deal that stalls indefinitely while your invoice waits. The template treats content the brand has not responded to inside the window as approved, which is what makes the window mean anything.

  • The template says that if the brand ends the deal after you have started producing, it pays for the work completed and not less than half the fee, and that after delivery the full fee is due. It also says that if the fee is not paid, no licence is granted, so a brand cannot walk away from payment and keep running your content.

Related

Send the agreement, then track the deal

Cabana keeps the signed terms, the deliverables and the rights expiry on one deal record, so what you agreed is still in front of you months later.