What is a fair rate for a single UGC video?

Collabstr recorded an average paid rate of $154 per UGC collaboration, against an average ask of $180. Treat that as the middle of the market for a plain organic delivery, then price rights, exclusivity and raw files on top. Your niche, the scope and the brand's budget move the number in both directions.

Should I charge more if the brand runs it as an ad?

Yes. Running your face in paid media is a different product from a post that lives organically. Marketplace ranges put commercial use at roughly a fifth to a half on top of the base fee, and whitelisting or Spark Ads is usually priced per month it runs. Ask how long, on which platforms, and price that window.

How do usage rights change my rate?

More than anything else in the deal. A one-off organic post is a single use. Extended usage, raw footage, paid ads and category exclusivity each stack on top, and together they can more than double the base fee. Price each one as a separate line so the brand can drop what it does not need.

Why did average UGC rates fall in 2025?

Supply grew faster than budgets. Collabstr's marketplace data shows creators asked an average of $180 and were paid an average of $154, so the gap between ask and settle is where the pressure shows. Volume rose at the same time, so more creators are doing more deals at a lower headline rate.

Do I charge per video or per bundle?

Quote per item, then offer a bundle rate. Marketplaces commonly show a discount of roughly five to twenty-five percent as quantity rises. Quoting per item first means the discount is visible as something you gave, not as your standing rate.

UGC rate calculator

Work out what to charge for user-generated content, based on what brands actually paid last year. No account needed.

This is an estimate from published marketplace data, not a quote. Rates vary by brand, budget and scope. Confirm current rates before you send a number to a brand.

What to charge for 2 items

$296 to $360

Based on Collabstr 2026 Influencer Marketing Report, 2026-03. 21,000 collaborations across 200,000+ creators.

That is $148 to $180 per item. Creators on Collabstr asked an average of $180 per UGC piece in 2025 and were paid an average of $154.

How that number is built

Base UGC rateAverage paid per UGC collaboration$154
Niche: BeautyIndex 0.82 against the published niche averageminus $28 to $28
Experience: EstablishedCabana adjustment, 1.00x. Not Collabstr data.no change
Organic usage rights beyond 30 daysplus 30% to plus 50%plus $38 to $63
Bundle discount, 2 videosminus 5% to minus 10% per itemminus $16 to $9
Quantity: 2$148 to $180 per item, times 2$296 to $360
Total$296 to $360

Send this to the brand

Thanks for reaching out. Here is my rate for this one. For 2 UGC videos, my rate is $296 to $360, which works out at $148 to $180 per item. That rate includes organic usage beyond 30 days. Happy to confirm the scope, the delivery date and the revision rounds in writing before we start.

No account. No email. Nothing you type leaves your browser.

How this is calculated

Formula

Start from the average amount paid per UGC collaboration in the Collabstr data. Multiply by the niche index, which is that niche's published average earnings divided by the average across the ten niches Collabstr published. Multiply by an experience factor. Add each rights uplift the brand asked for, with whitelisting charged per month. Subtract the bundle discount for the quantity band, then multiply by the number of items. The result is always a range, never one figure.

Data source

Collabstr 2026 Influencer Marketing Report, published by Collabstr, 2026-03. Sample size: 21,000 collaborations across 200,000+ creators. Real marketplace transaction data, not a survey.

What this does not account for

Your audience size and engagement. Collabstr publishes no follower-tier breakdown, so nothing here reads your follower count.
The experience factor is Cabana's own adjustment, not data. Collabstr publishes no breakdown by experience.
Deliverable type. There is no published rate difference between a UGC video, a photo bundle and a carousel, so your choice changes the wording of the quote and not the number.
The brand's budget, which is often the real ceiling.
How many revision rounds are included.
Turnaround time, and what a rush costs.
Whether the brand pays for the product, or sends it free, or expects you to buy it.
Regional differences in what brands pay.
The rights uplifts and bundle discounts are directional ranges reported across UGC marketplaces. No publisher discloses a sample size for them.

Where to read more

The formula and sources above are everything this calculator uses. For why usage rights move the number most, why the market average fell while volume rose, and how to present a rate without underselling, read the guide to how UGC pricing works.

Questions people ask

What is a fair rate for a single UGC video?
Collabstr recorded an average paid rate of $154 per UGC collaboration, against an average ask of $180. Treat that as the middle of the market for a plain organic delivery, then price rights, exclusivity and raw files on top. Your niche, the scope and the brand's budget move the number in both directions.
Should I charge more if the brand runs it as an ad?
Yes. Running your face in paid media is a different product from a post that lives organically. Marketplace ranges put commercial use at roughly a fifth to a half on top of the base fee, and whitelisting or Spark Ads is usually priced per month it runs. Ask how long, on which platforms, and price that window.
How do usage rights change my rate?
More than anything else in the deal. A one-off organic post is a single use. Extended usage, raw footage, paid ads and category exclusivity each stack on top, and together they can more than double the base fee. Price each one as a separate line so the brand can drop what it does not need.
Why did average UGC rates fall in 2025?
Supply grew faster than budgets. Collabstr's marketplace data shows creators asked an average of $180 and were paid an average of $154, so the gap between ask and settle is where the pressure shows. Volume rose at the same time, so more creators are doing more deals at a lower headline rate.
Do I charge per video or per bundle?
Quote per item, then offer a bundle rate. Marketplaces commonly show a discount of roughly five to twenty-five percent as quantity rises. Quoting per item first means the discount is visible as something you gave, not as your standing rate.

Usage rights calculatorPrice extended usage, whitelisting and exclusivity on their own. Not built yet.
Sponsored post rate calculatorFor posts on your own channel, where the audience is the product.
UGC invoice generatorTurn an agreed rate into an invoice with the rights terms on it.
The UGC pricing guide