The details a beauty buyer asks for.
A skincare brand wants skin type and routine context. A color brand wants shade and lighting. Lead with useful formats such as GRWM, unboxing, before-and-after, talking head, and b-roll.
- Work tagged by format, skin type context, and platform
- Usage and whitelisting terms stated before production
- Intake form asking for campaign dates and ad usage up front
- Rate history so a repeat brief does not get an old price

