M2b · The moat
Growth brain
Your weekly Growth Brief — specific recommendations to book more, better-paid deals from your own analytics. Generated by Claude (mocked here with real aggregation).
Reach is up 14% and you crossed 47k followers — prime timing to pitch brands and raise your rate.
What's fueling these recommendations
Growth levers
The few things moving both engines
- 1Before/after reelsTop of both funnels — most affiliate clicks AND brand inquiries. Make 2/week.
- 27pm Tue/Thu posting1.8x saves vs midday; lifts reach that feeds every downstream stage.
- 3Link-in-bio placementMove your Glow Recipe link above the fold — it has your highest commission (12%).
Timing
Best posting windows
- Tuesday · 7pm96
- Thursday · 7pm91
- Sunday · 11am78
Content
Top-performing styles
- Before / after reel+62% vs your average saves
- GRWM voiceover+38% vs your average reach
- Tutorial / how-to+21% vs your average shares
Revenue-weighted insight · both engines
Your two highest-paying deals this quarter (Drunk Elephant, CeraVe) were both preceded by before/after content — that style isn't just your best performer, it's what actually books brands. Lead your pitches with it.
Affiliate insight · content consumers
Your before/after content is your single best affiliate driver — it sends the most clicks to your CeraVe link and converts ~4.5% to sales. The same style books your highest-paying brand deals: one engine, two payouts.
Do this
3 concrete moves for next week
- 1Post 2 before/after reels this week — Tuesday & Thursday at 7pm.
- 2Pitch 3 skincare brands with your CeraVe before/after as the hero sample.
- 3Raise your single-video rate from $350 to $400 — your saves rate supports it.
Tags
Topic guidance
Benchmark
Cross-creator data
Beauty UGC posted at 7pm gets ~1.8x the saves of midday posts (across creators on Cabana Studio).